Solutions / Email marketing
Email marketing
Lists, a domain and a sequence that sends itself
I leave the domain mail authenticated, the segments built and one sequence ready. The first send is done together.
What this is
Email marketing, in this package, leaves the domain's mail authenticated and one sequence that sends itself. The tool you already use is set up, or one such as Brevo or Mailchimp. SPF, DKIM and DMARC are reviewed, segments are built, one automation — welcome or post-purchase — is ready, and the first send is done together. An ongoing monthly campaign, buying contact lists and the tool's plan sit outside.
Experience
I am not inventing ten years of newsletters. I have ordered operational communication and reporting — at Falabella, the journey after the purchase; at Wodobox, reports the team stopped building by hand. The package is small on purpose: an authenticated domain, separated audiences and one sequence. The first send is done together so the tool is not left empty.
How I work
I use two ways of ordering the work. They are not creeds. Each one fits a different moment.
Waterfall
First we write the whole path and what sits outside it. Then we build in that order. It fits when the scope can already be named: a six-screen site, an integration between two systems, an Odoo start with three modules. You know what you will receive before we begin.
Scrum
The work is split into short weeks. Each week something usable is shown, and we decide what comes next. It fits when the detail is still being found: an agent's tone, the question that actually reaches the bot, the priority in a backlog.
The published package is the frame: scope, timing, and what is quoted separately. That is waterfall. Inside it there is a weekly review: we look, we correct, we carry on. That is Scrum. I hold a Scrum Master certificate and Scrum Foundations, plus a Green Belt for when the problem is operational rather than fashionable.
Who it is for
Brands and projects that have contacts and still send everything from a personal inbox.
What the package includes
- A sending tool (Brevo, Mailchimp or one you already use)
- A guide for SPF, DKIM and DMARC on your domain
- Segments and base pieces
- One automation: welcome or post-purchase
- Support for the first send
Quoted separately
- Designing an ongoing monthly campaign
- Buying contact lists
- The tool's plan cost